Your shop window is the first impression people have. According to Cintas Corporation, 68% of people have actually avoided going into a store due to the store looking unattractive from the street view. That is almost 7 out of 10 people not going into your store based on the first impression.

If you want your business to be the best, then getting the right sign is important. If you have a bakery business in Brisbane or a gym business in Melbourne, learning about what to avoid when placing your window graphics will save you money.

Here are the most common mistakes and how you can correct them easily.

Key Points

• Never use Windex; use a mixture of 70% Isopropyl alcohol and water.
• Install only within a temperature range of 15°C to 25°C.
• The “Wet Method” water + 2 drops of soap stops bubbles and makes it easy to shift the sticker.
• Allow the sticker to sit for 20 minutes, then remove the tape to allow the glue to stick.

Mistake 1: Not Cleaning The Glass Properly

This is the number one reason why window graphics peel off after installation.

You might think your window is clean because it looks clear. But invisible dust and oil from fingerprints are still there. If the vinyl sticks to the dust instead of the glass, it will fall off.

The Fix

Do not use normal glass cleaners like Windex. They often contain chemicals that stop the glue from sticking.

The Right Way to Clean

• Go to the hardware store and get Isopropyl Alcohol from there, e.g. from Bunnings.
• Mix 70% IPA and 30% water in a spray bottle.
• This should be sprayed onto the window and then wiped off with a lint-free cloth.
• Do it 2 times to make it just right.

Mistake 2: Not Considering The Aussie Weather

We all know about the strong sun in Australia, and the temperature is a big factor, mainly when it involves applying the custom vinyl graphics.

If it is too warm, above 30°C, the vinyl is too soft and the glue is too sticky. Once a mistake is made, you are unable to peel it back and correct it. Whereas if it is too cold, below 10°, then it becomes too brittle and does not stick well.

Optimum Temperature

• High for the day: Reach a temperature between 15°C and 25 °C.

Tip: If it is summertime and you are going to be installing, do it very early in the morning before 9 AM when the glass is cool.

Mistake 3: Trapping Air Bubbles

The most commonly asked question arises: “How to install window graphics without bubbles?”

Bubbles are what tend to happen when air gets caught under the sticker. This usually happens because people try to stick it on dry.

The Solution: Use Water

For beginners, this is the safest way to apply graphics.

Applying Vinyl Window Graphics Correctly (The Wet Method)

• Mix Preparation: Fill a 1-litre spray bottle with water and only 2 drops of dish soap.
• Spray: Very lightly mist the window and the tacky part of the graphic.
• Position it: Place the graphic on the glass. The water allows the graphic to slide across the surface of the glass until it’s straight.

Squeegee the water out towards the edges, pushing the water out from the centre towards the edges. This will force the air out as well.

Mistake 4: Purchasing Incorrect Material

Not all vinyl is created equal. One does not simply buy one type of vinyl. There are two types of vinyl that one must understand.

• Short-term Vinyl (Monomeric): This is less expensive. It is acceptable for a weekend sale, but it will shrink within 6 to 12 months. 
• Long-Term Vinyl (Polymeric): This is 20% more expensive, but it lasts for 5-7 years when placed outside. It does not shrink. If you want your sign to truly last, always ask for ‘Polymeric’ vinyl.

Mistake 5: Rushing The Job

You have applied the graphic, and it looks good. You immediately try to peel off the top layer of paper tape. But wait! The letters lift off with the tape.

People often ask how long graphics last after installation. These bonds can last for several years, although the initial 24 hours are crucial. This is because glue takes time to set.

The Golden Rule

A time period of at least 20 minutes must pass before removing the top tape after the graphic application. Allow 2 days before you wash the window.

DIY vs. Professional: Which One Should You Prefer?

You may be asking yourself, “Do I apply window graphics myself or should I hire a professional?”

Here is a simple guide:

• Small Stickers (A3 size or less): You can do this yourself. Just follow the cleaning steps above.
• Full Windows: It is better to hire a professional. Large sheets are hard to handle. If you ruin a big sheet, you have to pay to print it again.

If you are looking for window graphics in Melbourne, a professional installer usually costs between $100 and $200 per hour. It is worth it for a perfect finish.

The Tools You Need

You don’t need expensive equipment. Here are the simple tools needed for installation:

1. Squeegee: Buy one with a soft felt edge so you don’t scratch the print.
2. Masking Tape: To hold the sign in place while you measure.
3. Tape Measure: To make sure it is centred.
4. Spray Bottle: For your water and soap mix.
5. Paper Towels: To dry the glass.

How to Fix Mistakes

Even professionals sometimes make errors. Now, here is how you correct window vinyl mistakes:

• Bubbles: If there is a bubble the next day, don’t remove the sticker by peeling it off. Take a pin and poke 1 tiny hole into the bubble. Press it with your finger. The bubble will burst off. The hole will be closed. The vinyl will be flat.
• Creases: If there are creases in the vinyl, carefully pull the vinyl upwards. Use a hair dryer to warm the vinyl for a period of about 5 seconds. This makes the vinyl smooth.

Frequently Asked Questions

1. Can I apply the graphic to the reverse side of the window, which faces outward?

Yes. This will protect the sign from the elements and vandals. You must ask your printer for a “reverse print.” This way, it will be correct as viewed from the street.

2. How do I remove old stickers that are stuck hard?

Heat is your best friend. Use a hairdryer to warm the old vinyl. This softens the glue. Peel it off slowly. If there is sticky residue left, use a citrus cleaner to wipe it off.

3. Will the sticker block the light in my shop?

It depends on the vinyl. Solid vinyl blocks 100% of the light. If you want to see out, ask for the “One-Way Vision” film. It has tiny holes that let light in.

4. Do I need a council permit for window signs?

Usually, yes. In Australia, if your sign covers more than 25% of the window, you often need a permit. Check with your local council first to avoid a fine.

5. Can I put graphics on tinted windows?

Be careful. Putting dark stickers on dark tint can make the glass get too hot and crack. Always ask a professional before covering tinted glass.

Conclusion

Your window signs work for you 24 hours a day. While avoiding mistakes when installing window decals takes a little bit of patience, the result is a shop front that looks professional and trustworthy. A clean, smooth sign tells customers that you care about quality.

If you’re concerned that it’s going to get messed up, or if you want a design that really pops out on the street, then it makes sense to call in the pros. 

Want to transform the windows? Contact Window n’ Wall Graphics today for amazing designs and professional installation that lasts.